2008 NYC Toy Fair Fun

Last year I got to go to the NYC Toy Fair as part of a project I was working on for the United States Playing Card Company when I worked at Empower MediaMarketing. I went with two co-workers and my clients. It was really cool to go and see the Toy Fair, it was like nothing I had seen or experienced before. We did everything from set up and design the booth to talking to attendees and checking out our competition.

Below is a video we made afterwards to showcase the Toy Fair and the media we secured for the event. It was the first time USPC spent big ad dollars to help support the release of a new game called Take The Train. USPC is most commonly known for playing cards, specifically Bicycle Cards , so it was a big deal to spend the dollars on this game and not one featured around poker or licensed cards.

So working with Andy, who is featured in the video, we wrapped every bus and had every coat check ticket branded with the Take The Train logo to get the word out. We made a big splash and did something new and big that had not been done before at USPC or Empower. Additionally,all buses had never been wrapped before at the Toy Fair, this made a huge impact as every attendee rode the bus to and from the event as it picked up and dropped off people at their hotel (which also means all people out and about on the NY Streets also saw our buses). In the end it was a huge success, we drove tons of people to our booth and gave away 6,000 samples of our game in two days.

Of course we goofed off some as well as you can see in the video. And, if you like the music in the video, check out my friend's music page for more information. Scott Metcalf plays around Cincinnati area all the time and has amazing musical talent - he was part of the Cincinnati Team the won Clash of The Choirs.